Website planning and builds
Define the audience, service structure, content, inquiry path, technical foundation, and management needs before implementation.
Website development, migration + management
I help businesses plan, build, migrate, and manage websites across mainstream platforms and custom codebases. The work connects the public site to content, search, analytics, forms, internal ownership, and the customer path it needs to support.
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Website consulting can include planning, design, development, platform selection, migration, ongoing management, SEO, analytics, content systems, and custom coding. The right approach depends on what the site must do, who updates it, what it connects to, and what needs to be preserved.
Platform-aware, business-led
A website project does not have to begin with a rebuild. I can work within an existing site builder, content management system, ecommerce platform, or custom codebase; organize ongoing management; or help move the site when its current structure is holding the business back.
Define the audience, service structure, content, inquiry path, technical foundation, and management needs before implementation.
Inventory the current site, preserve valuable content and addresses, map redirects, stage the replacement, and verify the connected systems before launch.
Coordinate content changes, page improvements, technical maintenance, analytics, forms, search signals, and the responsibilities behind them.
Create a focused custom build when a hosted platform is not the right fit, including static Astro websites and CMS-connected publishing workflows.
Connected website scope
A dependable website includes the systems around it. The scope can stay focused or connect the pieces that affect search visibility, customer inquiries, measurement, and internal management.
Organize services, navigation, page topics, headings, calls to action, and content responsibilities around what visitors need to understand.
Align page topics, metadata, canonical addresses, internal links, structured data, robots controls, and sitemaps with the live site.
Connect measurement, forms, calls to action, source information, and meaningful business outcomes so the site supports clearer decisions.
Give the right people a practical way to update content while keeping layout, technical settings, and reusable information organized.
Build around fast delivery, readable structure, keyboard use, descriptive content, and a stable experience across screen sizes.
Plan staging, deployment, redirects, DNS, security settings, and launch checks so the public change is deliberate and verifiable.
Custom Astro development
Astro is well suited to focused, content-led websites that benefit from a fast static foundation and deliberate control over the frontend. It can also connect to a content system such as Sanity so the business can edit approved content without rebuilding the page layout by hand.
Custom code is not automatically the right answer. I weigh the editing workflow, integrations, internal ownership, hosting, maintenance, and future needs before recommending it over a mainstream platform.
Migration discipline
Document current pages, content, search visibility, forms, analytics, media, integrations, hosting, and domain settings.
Decide what stays, what improves, what moves, and what needs a direct redirect or an intentional replacement.
Create the new structure in a staged environment while the current public site remains available.
Set up content, forms, analytics, search controls, system integrations, and the workflow for future updates.
Review key pages, devices, accessibility, links, redirects, metadata, indexing controls, and inquiry delivery before cutover.
Monitor the live site, correct migration issues, and keep the content and technical foundation aligned as the business changes.
New foundations + established systems
A newer business and a long-running company may both need a stronger website, but the risks, systems, and decisions behind the work are different.
Small or early-stage business
Create a credible website, understandable services, a dependable inquiry path, search foundations, and an editing process without building more infrastructure than the team can maintain.
Established organization
Untangle legacy pages, overlapping platforms, accumulated content, analytics gaps, and unclear ownership while protecting useful addresses, customer paths, and operational connections.
Common questions
Not necessarily. I can evaluate the current platform, editing process, integrations, performance, and business needs before recommending focused improvements, a migration, or a custom build.
Yes. Migration planning can include a page and content inventory, URL mapping, direct redirects, canonicals, metadata, internal links, structured data, sitemap review, and post-launch checks. Search engines still make their own crawling and ranking decisions.
Yes. Ongoing support can include content updates, new pages, technical maintenance, analytics, SEO foundations, form checks, platform coordination, and improvements as the business changes.
Astro can be a strong option for a focused, content-led site that benefits from fast static delivery and custom frontend control. The editing workflow, integrations, hosting, and long-term ownership should be evaluated before choosing it.
Start with the current site
Share the platform, migration, management, or custom development issue you are working through. The first step is understanding what should improve and what must remain intact.
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